AC Milan Away Kit 25/26: Diavoletto Returns in Style

AC Milan away kit enthusiasts have a brand-new reason to smile, as the Rossoneri and long-time technical partner PUMA have lifted the curtain on a 2025-26 road strip that fuses modern engineering with a proud, devilish past.

AC Milan Away Kit Celebrates Heritage and the Diavoletto Emblem

The latest AC Milan away kit reaches deep into the club’s archives, reviving the Diavoletto emblem that first appeared on a match shirt in the early 1980s. Rendered in a vivid red silhouette topped by a subtle black star, the little devil sits proudly on the heart of every supporter who remembers the glory days of Baresi and Maldini. By restoring the symbol, AC Milan underscores its identity as “Il Diavolo”—a side feared for its swagger and intensity—while offering a fresh talking point for younger fans discovering the club’s lore.

Design Details: A Pristine White Canvas With Devilish Flair

PUMA starts with a clean, ice-white base that has defined many of Milan’s most beloved away shirts. Thin black piping frames the crewneck collar, while red and black flashes at the sleeve cuffs echo the iconic home stripes. The Diavoletto takes center stage on the left chest, balanced by a black PUMA Cat on the right and a monochrome club crest just beneath. Down the seams, a tonal graphic subtly references the founding year, 1899, adding another layer of storytelling without cluttering the minimalist aesthetic. Matching white shorts and socks, each tipped with red and black, complete a look that is at once timeless and unmistakably Rossonero.

Player Involvement: Christian Pulisic Leads the Reveal

Global audiences woke up to striking campaign photos featuring Christian Pulisic, Rafael Leão, Fikayo Tomori, and captain Davide Calabria. For Pulisic, the promotional shoot doubled as a nod to his growing leadership role within the squad and his influence on the expanding North American fanbase. The U.S. star spoke of “wearing history on my chest,” highlighting how the Diavoletto resonates far beyond Lombardy.

PUMA Technology Meets Rossoneri Tradition

While the devilish badge grabs the headlines, the AC Milan away kit leans heavily on PUMA’s ULTRAWEAVE and dryCELL technologies. At just 160 grams, the shirt is built for explosive sprints down the flank, offering four-way stretch fabric that retains shape through grueling ninety-minute shifts. Laser-cut ventilation holes map the body’s heat zones, encouraging airflow without compromising the shirt’s pristine finish. The replica version for supporters employs recycled polyester, aligning with PUMA’s “Forever Better” sustainability pledge.

Sustainability and Performance in Equal Measure

By opting for 90 percent recycled fibers and water-based inks, PUMA claims each jersey saves roughly 18 plastic bottles from landfills. AC Milan CEO Giorgio Furlani called the collaboration “a perfect intersection of performance, style, and responsibility,” noting the club’s commitment to meeting UEFA’s expanding environmental benchmarks.

Fan Reaction and Commercial Rollout

Within hours of the digital reveal, social channels lit up as supporters praised the return of the Diavoletto and the restraint of the overall design. Retailers in Milan’s Galleria Vittorio Emanuele reported queues forming before doors opened, reminiscent of the frenzy that greeted the club’s 120th-anniversary kit. The AC Milan away kit is available in authentic, replica, and women’s cuts, plus a youth range that features a playful, enlarged Diavoletto watermark across the back panel.

When Will We See It on the Pitch?

Fans will get their first live glimpse on 23 July, when AC Milan face Arsenal in Singapore to kick off their Asia-Pacific pre-season tour. The game will also mark the away debut for new signing Matías Soulé, whose dribbling artistry seems tailor-made for a jersey steeped in creative flair. With a bumper U.S. tour to follow, the AC Milan away kit is poised to become one of the most photographed strips of the summer.

How the AC Milan Away Kit Fits Into a Wider Branding Strategy

Reintroducing the Diavoletto is more than nostalgia; it is a calculated branding move that dovetails with AC Milan’s global expansion. The club’s social media team has rolled out a “Find the Devil” AR filter on Instagram, while PUMA will host pop-up stores in New York, Shanghai, and Dubai featuring interactive displays that allow fans to design their own devil crest. Analysts predict the shirt could surpass last season’s sales record within three months, fueled by Milan’s return to Champions League contention and an increasingly international squad.

Competitive Edge: Iconic Symbols in Modern Football

Clubs worldwide are mining their histories for unique symbols that cut through the noise of a saturated shirt market. From Juventus reviving their vintage J logo to Barcelona’s Senyera kit, heritage sells—but only when executed authentically. By marrying the Diavoletto with high-performance fabric, Milan and PUMA have struck a balance that feels organic rather than opportunistic.

Opinion: A Devilishly Good Step Forward

Bringing back the Diavoletto on the AC Milan away kit is a masterstroke. It respects the club’s mythos without leaning on gimmicks, and the understated white design ensures the emblem does all the talking. In an era of ever-louder kits, Milan proves that subtlety, when laced with history, can still turn heads. Rossoneri supporters should embrace this shirt—because sometimes the devil you know is exactly the one you need.