Adidas and Liverpool Set New Record With Kit Launch

Adidas and Liverpool Partnership Ignites Historic Kit Sales

Adidas and Liverpool have made headlines with their renewed partnership, as the launch of Liverpool’s 2025/26 home and away kits has shattered records. The collaboration, which marks Liverpool’s return to the iconic Three Stripes brand after leaving Nike, instantly sparked excitement among fans and collectors worldwide. In its first week alone, the new Adidas-designed kits saw a staggering 700 percent increase in sales compared to last season’s Nike home kit, a figure so impressive the club issued a special press release to celebrate the achievement.

Global Demand Surges for Liverpool’s Adidas Jerseys

Liverpool’s rich history with Adidas, dating back to memorable periods between 1985–1996 and 2006–2012, has always produced some of the most beloved and stylish jerseys in Premier League history. The latest kits continue this tradition, drawing inspiration from past glories while blending modern design elements that resonate with today’s fans. Florian Wirtz, Liverpool’s headline £116 million summer signing, has emerged as the most popular player among jersey buyers since the kit’s release, underscoring the commercial success of both the player and the new partnership.

Adidas Leads Football Fashion and Merchandising

Adidas isn’t just making waves at Liverpool. The German sportswear giant has elevated its presence in football culture, expertly fusing innovative fashion with iconic football apparel. Under CEO Bjørn Gulden, a former professional footballer, Adidas has reinvigorated its football partnerships and expanded its catalog. The brand’s commitment to blending fashion and sport is evident in collaborations with teams like Real Madrid and Arsenal, as well as the relaunch of classic boots like the Predator and F50.

Record Engagement and Viral Success for Liverpool’s Kit Launch

The launch campaign for Liverpool’s new kits went viral, with over 40 million video views and 17 million engagements across the club’s social media channels. The Alice in Wonderland-inspired launch featured stars like Virgil van Dijk, Mohamed Salah, Ceri Holland, Curtis Jones, and Liverpool legends, captivating fans and drawing global attention. The club recorded 423 million impressions, making it the most-engaged Premier League kit launch for the season.

Adidas’ Influence Across Premier League Clubs

Adidas’ success isn’t limited to Liverpool. Arsenal’s latest third kit is also experiencing record sales, and smaller clubs like Newcastle and Aston Villa have benefitted from the brand’s renewed focus on team partnerships. Adidas’ innovative approach spans jerseys, training gear, lifestyle wear, and collaborative fashion lines, such as Arsenal’s partnership with Labrum London and Real Madrid’s work with the Y-3 line.

Adidas and Liverpool: Shaping Football’s Future

As the 2026 World Cup approaches, Adidas remains at the forefront of football fashion and culture. The brand’s strategic timing as a primary sponsor and equipment supplier for the tournament positions it perfectly to capitalize on growing global interest in football-inspired style. Liverpool’s successful kit launch marks a new era for the club, and anticipation builds for the release of this season’s third kit, which promises to draw on Adidas’ rich archives.

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Opinion: Adidas and Liverpool’s Winning Formula

The record-breaking launch of Liverpool’s Adidas kits is more than a commercial triumph—it’s a testament to the power of heritage, innovation, and fan engagement. Adidas’ unique ability to blend football tradition with cutting-edge fashion continues to set the standard, and Liverpool’s embrace of this partnership spells an exciting future for both club and supporters.