Built in Birmingham: Brady & Blues Aim for Global Spotlight

Built in Birmingham follows Birmingham City’s roller-coaster revival under a bold American-led ownership group and the competitive fire of seven-time Super Bowl champion Tom Brady.

‘Built in Birmingham’ Sets the Scene

Amazon Prime Video’s latest sports series, Built in Birmingham: Brady & the Blues, drops worldwide on 1 August 2025. The five-episode run positions the West Midlands club as a compelling counterpoint to Welcome to Wrexham, promising the same cinematic storytelling but on a grander Championship scale. Fans will see cameras track every high-stakes boardroom decision, tactical tweak and late-night training session after a season that started in League One and ended in promotion glory.

Tom Brady’s Winning Blueprint

The arrival of Brady, who purchased a minority stake in 2023, electrified St Andrew’s. His “no f***ing prisoners” mantra rings through team meetings in the trailer, while chairman Tom Wagner lauds the quarterback’s mindset as priceless. Brady’s remit goes beyond pep talks: he provides performance-science insights, global brand strategy and even quarterback-style video analysis sessions for Blues strikers searching for an edge in the box.

Chris Davies in the Hot Seat

Head coach Chris Davies becomes another star of Built in Birmingham. Viewers will witness his shift from early-season struggles to an aggressive, possession-based identity that powered a record points haul. Mic’d-up touchline exchanges reveal the delicate balance between pleasing a demanding NFL icon and navigating the physical grind of the EFL.

Boardroom Turbulence and Fan Resilience

The documentary does not shy away from chaos. From a rocky ownership transition to surprise managerial rumours and an injury crisis that left the squad threadbare by Christmas, cameras capture every tremor. One revealing scene shows lifelong supporters declaring, “Birmingham City have pioneered messing up matches since 1875,” only for an emotional montage of sold-out away ends to remind viewers of the club’s indomitable spirit.

The Cultural Heartbeat of Birmingham City

Built in Birmingham also dives into the city’s industrial heritage, punk-rock terraces and multicultural energy. Episode two explores Digbeth’s street-art movement, while episode three highlights a grassroots girls’ team the club now mentors. By paralleling civic renewal projects with on-field ascent, the series frames the Blues as a catalyst for regional pride.

Prime Video’s Growing Football Catalogue

This production joins a list of Prime hits—All or Nothing: Arsenal, Rooney and Sir Alex Ferguson: Never Give In. Executive producers believe the Brady-infused narrative will resonate beyond traditional football audiences, tapping NFL markets and casual binge-watchers alike.

Key Release Details

• Platform: Amazon Prime Video (200+ territories)
• Release: 1 August 2025
• Episodes: Five, all available at launch
• Runtime: ≈45 minutes each
• Languages: English plus 10 subtitle options

‘Built in Birmingham’ vs. ‘Welcome to Wrexham’

Comparisons are inevitable. Where Welcome to Wrexham celebrates lower-league underdogs, Built in Birmingham focuses on scaling an established club back to the Premier League’s doorstep. Reynolds and McElhenney deliver comedic charm; Brady counters with steely championship aura. Both series showcase community heartbeat and boardroom drama, suggesting a golden age for football storytelling on screen.

Why This Matters for the Blues’ Future

Streaming exposure can transform commercial horizons—think shirt sales in Boston, social-media surges in Manila, and new sponsorship talks triggered by on-screen buzz. If the Blues sustain momentum, Brady’s minority stake could grow, ushering in state-of-the-art sports-science hubs and academy overhauls already hinted at on camera.

My Take

Built in Birmingham looks set to marry Hollywood-grade production with authentic terrace grit. If the edit balances Brady’s star power with the club’s blue-collar essence, it could elevate Birmingham City’s profile without diluting identity. As long as storytelling remains supporter-first, the Blues may gain more than just streaming numbers—they might secure a new generation of global fans.