Damien Comolli Named Juventus CEO in Major Board Shake-Up

Damien Comolli’s swift ascent at Juventus has taken center stage as the former Liverpool and Tottenham director is promoted to CEO, less than six months after joining the Serie A giants. This bold move, confirmed by the club’s board of directors, underscores Juventus’ commitment to strategic renewal both on and off the pitch.

Damien Comolli’s Juventus Era Begins with CEO Appointment

Damien Comolli arrived at Juventus in the summer, having left his transformative role as president of Toulouse, where he guided the club back to Ligue 1 and into European competition. Initially recruited to oversee Juventus’ sporting department as general manager, Comolli’s impact was immediate. The club, recognizing the need for streamlined leadership, has now abolished the general manager position and installed Comolli as CEO, granting him full executive powers across corporate and sporting spheres.

A statement from the club read: “The Board of Directors has appointed Damien Comolli as CEO, with the simultaneous termination of the previous role of General Manager, granting him administrative powers substantially in continuity with the previous structure.” Comolli succeeds Maurizio Scanavino, whose tenure ended on November 7, and emerges as the pivotal figure at a critical juncture for Juventus.

Comolli’s Vision: Winning as an Obsession

During his official presentation at the Allianz Stadium, Comolli articulated a clear vision: “I’m obsessed with winning, every day I think about how to do it. In a club like this, winning must be an obsession,” he asserted. He also expressed strong alignment with Juventus’ owners, led by Exor chairman John Elkann, emphasizing shared ambition and commitment to restoring Juve’s winning culture.

Comolli described his new role as “a privilege and a great honor,” adding, “I approach it with ambition and modesty; the only thing we want is to get back to winning.” His reputation as a meticulous strategist and advocate of data-driven squad building signals Juventus’ intention to modernize operations after turbulent seasons marked by boardroom upheavals and disciplinary challenges.

Juventus Board Confirms New Leadership Structure

Alongside Comolli’s promotion, the Juventus board has cemented new committee assignments to ensure internal stability. Fioranna Vittoria Negri, Antonio Belloni, and Guido de Boer will serve on the control and risk committee, while Cappiello, Diva Moriani, and Negri take up roles in the related-party transactions committee. Executive responsibilities for compliance, auditing, and sustainability remain in the capable hands of Stefano Cerrato, Mauro Plati, and Greta Bodino, ensuring continuity through this critical period.

Comolli to Oversee Sporting Leadership and Recruitment Strategy

One of Comolli’s earliest challenges as CEO will be guiding Juventus through the upcoming transfer window and assembling a rejuvenated sporting leadership team. Working with club icons like Giorgio Chiellini and coordinator Julien Modesto, Comolli is expected to finalize the appointment of a new sporting director, with Marco Ottolini, formerly of Genoa, considered a leading candidate.

On the pitch, Juventus is fighting to reclaim a place in the Champions League, all while stabilizing the squad after a period of transition. Comolli’s leadership will be crucial in overseeing contract renewals, promoting academy integration, and enhancing wage efficiencies, while maintaining competitive ambitions in Serie A and European competitions.

Juventus Eyes Stability and Silverware Under New CEO

With Luciano Spalletti recently appointed as head coach following Ivan Juric’s departure, Juventus signals a desire for a fresh start and on-field stability. Comolli’s data-driven approach and proven success in rebuilding club identities are expected to be pivotal as Juventus aims to restore its reputation as Italy’s dominant force.

Comolli’s Appointment: A Calculated Risk for a New Era

As Juventus embarks on a period of structural and strategic realignment, Comolli’s elevation to CEO represents both ambition and risk. The board’s decision to consolidate power under a single executive reflects a desire for clarity and accountability. Comolli’s track record at Liverpool, Tottenham, and Toulouse offers hope, but the challenges facing Juventus—both financially and competitively—will require decisive leadership and innovative thinking.

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Opinion: The Right Man for a Crucial Rebuild?

Juventus’ choice to fast-track Damien Comolli to CEO sends a clear message: the club is committed to a bold transformation. While his experience and vision are unquestionable, the success of this move will depend on how swiftly he can implement his philosophy and unite the club behind a shared ambition. Given the turbulence of recent seasons, Juventus fans will hope Comolli’s winning obsession can deliver the stability and silverware they crave.