MLS and Apple Announce Earlier End to Streaming Partnership

Major League Soccer and Apple have agreed to a major update of their streaming partnership, significantly shifting the landscape for soccer broadcasting in North America. The revised arrangement will see the current partnership end in mid-2029—three-and-a-half years ahead of its original conclusion. This adjustment comes with higher payments to the league and removes Apple’s right to opt out after 2027, setting the stage for renewed momentum around the 2026 World Cup.

MLS and Apple Streaming Deal: Revised Terms and New Timeline

MLS and Apple’s partnership, a groundbreaking move in the American sports media landscape, has undergone a strategic transformation. Under the updated terms, MLS will receive $200 million from Apple for the 2026 season, according to reports from Sportico. The following year, the league will earn $107.5 million for a shortened 2027 season—known internally as a “sprint” season—before receiving $275 million annually for the 2027-28 and 2028-29 seasons. This revised payment structure brings more cash forward and results in approximately $50 million more in total receipts through mid-2029 compared to the previous schedule.

The new agreement aligns with MLS’s plan to switch its season to a fall–spring calendar starting in 2027, mirroring the schedules of many top European leagues. This shift is designed to maximize the league’s visibility and engagement, especially during the post-World Cup surge in soccer interest across the United States and Canada.

Why the MLS-Apple Deal Changed Now

The timing of these changes is no coincidence. With the integration of the MLS Season Pass into the main Apple TV bundle in 2026, the league is poised to reach a much broader audience. By becoming part of Apple TV’s core offering, MLS is no longer a niche add-on, but a central feature for millions of subscribers. This move helps bundle live sports with Apple’s other high-value content, enhancing the platform’s appeal and opening new avenues for fan engagement.

Additionally, the removal of Apple’s opt-out clause after 2027 signals a deeper commitment to MLS during a crucial growth period. Apple’s willingness to forgo exit flexibility demonstrates confidence in the league’s trajectory and the overall value of live soccer content as a premium digital offering.

Strategic Benefits for MLS and Apple

The shortened streaming agreement also means that MLS can return to the media rights market sooner than expected. As the 2026 World Cup in North America is forecasted to dramatically boost soccer’s popularity, the league will be well-positioned to negotiate a new or extended streaming arrangement at a time of heightened fan interest and advertiser demand.

For Apple, the revised schedule consolidates their role as a major player in sports streaming, following recent additions like Formula 1. Maintaining exclusivity with MLS during this pivotal period keeps Apple at the forefront of live sports innovation and consumer engagement.

How the Deal Impacts Fans and the Broader Soccer Market

Fans can expect more seamless access to MLS content through Apple TV, with fewer barriers and a more integrated viewing experience. The upcoming fall–spring calendar will not only align MLS with global soccer standards but may also create more opportunities for international collaboration, player transfers, and fan engagement.

From a business perspective, the advanced payments boost the league’s financial stability and provide resources for further growth and marketing. MLS will have the flexibility to experiment with new formats, digital experiences, and global partnerships during a period of unprecedented attention on North American soccer.

Looking Ahead: What’s Next for MLS and Apple?

With the revised MLS and Apple deal in place, all eyes are now on the 2026 World Cup and the league’s calendar transition. The end of the partnership in 2029 offers a unique moment for MLS to test the market and potentially secure even more lucrative media rights. Apple, meanwhile, continues to solidify its sports portfolio, setting the stage for future innovation in streaming and fan engagement.

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Opinion: A Smart Play for MLS’s Future

In my view, this revised MLS and Apple partnership is a forward-thinking move that positions both parties for success. The league secures crucial revenue and exposure ahead of the World Cup, while Apple deepens its commitment to live sports at a time when digital streaming is becoming the primary gateway for fans. If MLS leverages this momentum and capitalizes on the expected post-World Cup boom, it could usher in a new era for soccer in North America.