Omar Berrada Defines Manchester United’s Core Values Inspired by Legends

Manchester United CEO Omar Berrada has placed “badge, bravery, spirit” at the heart of his vision for the club’s future, drawing on the legendary leadership of Roy Keane and Eric Cantona to inspire a new era at Old Trafford.

Manchester United’s Core Values: Badge, Bravery, Spirit

Manchester United’s proud history has always been built on a foundation of core values. Omar Berrada, the recently appointed CEO, has now formalized three essential principles—badge, bravery, and spirit—that he believes the club must embrace if it is to reclaim its place among Europe’s elite. By referencing club icons Roy Keane and Eric Cantona, Berrada is calling for a return to the uncompromising standards and fearless mentality that defined Manchester United’s most successful eras.

Why “Badge, Bravery, Spirit” Matter at Old Trafford

Berrada’s message is clear: wearing the Manchester United badge should be a privilege, not a right. The badge symbolizes the club’s rich heritage and the responsibility that comes with representing millions of devoted supporters worldwide. Bravery, as exemplified by Keane’s fierce leadership, means never shying away from challenges, whether in high-stakes matches or in daily training. Spirit, meanwhile, reflects the never-say-die attitude that propelled Cantona and his teammates to dramatic comebacks and silverware.

Learning from Roy Keane and Eric Cantona

By invoking Keane and Cantona, Berrada is urging the current squad to learn from two of United’s most influential captains. Keane’s relentless drive and refusal to accept mediocrity led the club through one of its most successful periods, while Cantona’s charisma and creativity inspired a generation. Their stories are more than just memories; they are blueprints for success in both character and performance.

Big Season Ahead for Manchester United

With the Premier League season fast approaching, Berrada’s focus on core values could not be more timely. The Red Devils face immense pressure to deliver after a challenging previous campaign, and the leadership’s emphasis on identity and mentality is designed to foster unity and resilience within the squad. The upcoming season will be a litmus test for whether these renewed values can translate into success on the pitch.

What Berrada’s Vision Means for Manchester United’s Future

By reinforcing these values, Berrada is not only setting standards for the players but also for the entire organization, from academy prospects to senior management. The hope is that by embracing the ethos of badge, bravery, and spirit, Manchester United can develop a culture that breeds confidence, fosters accountability, and drives collective ambition.

Opinion: A Return to Roots Could Spark a New Era

There is no question that Manchester United’s recent struggles have left fans yearning for the return of the identity that made the club great. Berrada’s approach, grounded in history yet focused on the future, is a promising step. If the players and staff truly internalize these core values, Manchester United could be on the brink of a revival reminiscent of the Keane and Cantona days. Only time will tell if this philosophy translates into results, but the intent to restore pride and purpose at Old Trafford is clear.

For more updates on Manchester United and in-depth football analysis, visit our homepage for more news.