Record Jashari Bid Drives AC Milan Transfer Push

AC Milan transfer pursuit of Ardon Jashari has entered a decisive phase, with the Rossoneri tabling an official €35 million offer to Club Brugge after already striking personal terms with the Swiss-Kosovar midfielder. The Serie A giants see Jashari as the final piece in a rejuvenated engine room and are prepared to raise their proposal toward Brugge’s €40 million valuation to close the deal before pre-season friendlies begin.

AC Milan transfer talks reach crunch point

Technical director Geoffrey Moncada led the Milan delegation that submitted the bid on Tuesday afternoon. Sources close to Casa Milan describe negotiations as “advanced but delicate,” because Brugge are determined to set a new sales record for the Belgian Pro League. Jashari, 21, has already agreed a five-year contract worth €2.3 million net per season plus performance bonuses, meaning personal terms are no longer an obstacle to the AC Milan transfer being finalised.

Why Milan want Jashari now

Stefano Pioli has demanded a dynamic box-to-box midfielder who can cover ground, press aggressively, and break lines with vertical passing. Jashari’s numbers in Belgium back up those requirements: he topped Brugge’s squad for progressive carries (198) and ball recoveries (282) last season while also chipping in with six goals and nine assists across all competitions. Milan scouts see shades of former fan-favourite Franck Kessié in his ability to combine physicality with composure in tight spaces—an attractive profile for a club aiming to reclaim the Scudetto.

Squad implications of the AC Milan transfer

If Jashari arrives, Pioli will have the tactical flexibility to switch between a 4-3-3 and a 4-2-3-1 without compromising balance. The youngster is expected to compete directly with Tijjani Reijnders and Yunus Musah for the right-sided mezzala role, but his versatility also allows him to deputise for Ismaël Bennacer as a deep-lying regista. Insiders believe Rade Krunić could be sacrificed to finance the final €5 million gap, with Turkish side Fenerbahçe monitoring the Bosnian’s situation.

Financial details and Brugge’s stance

Brugge are holding firm at €40 million because they sense both market leverage and national-league history. The current Belgian record exit stands at Jérémy Doku’s €38 million switch to Rennes in 2020. An extra €2 million would push Jashari’s price beyond that benchmark, giving Brugge bragging rights and additional headroom for reinvestment in their youth pipeline. Milan’s opening €35 million bid includes €4 million in achievable bonuses, but Brugge want that figure in fixed cash. Talks are set to continue via video conference on Thursday, and optimism remains that a compromise of €37 million plus €3 million add-ons can be struck.

How the AC Milan transfer compares with past Rossoneri deals

Should the move reach €40 million, Jashari would become Milan’s fourth-largest midfield purchase, behind Rui Costa, Sandro Tonali, and Lucas Paquetá. Club sources argue that Jashari’s age, ceiling, and resale potential justify the outlay. The Rossoneri also point out that UEFA’s new squad-value sustainability metrics reward investments in players under 23 who can appreciate over time.

Brugge’s replacement plan

Director of football Vincent Mannaert has drawn up a shortlist that includes Royal Antwerp’s Mandela Keita and Ajax loanee Kristian Hlynsson to offset Jashari’s likely departure. Brugge have already banked €15 million from the sale of Noa Lang to PSV, giving them liquidity to react quickly once the AC Milan transfer is rubber-stamped.

Logistics and timeline

With Milan scheduled to face Real Madrid and Arsenal in their U.S. tour later this month, Pioli wants Jashari available for at least one of those glamour friendlies. Travel documents are reportedly in place, and MilanLab staff have designed an individual pre-season programme to integrate the midfielder’s high-intensity style without risking soft-tissue injuries. All parties therefore hope to complete medicals no later than next week.

The player’s perspective

Speaking after Brugge’s friendly win over Zulte Waregem, Jashari admitted he is “dreaming of San Siro” but remains “focused on respecting Brugge’s decision-making process.” Those close to the player confirm he rejected higher salary offers from Premier League sides Bournemouth and West Ham because he was seduced by Milan’s history and Pioli’s clear tactical blueprint. His agent, Fali Ramadani, is pushing for a swift resolution to avoid uncertainty spilling into competitive fixtures.

Serie A impact of the AC Milan transfer

Landing Jashari would send a statement to domestic rivals who have already strengthened. Juventus sealed Douglas Luiz, Inter added Piotr Zieliński, and Napoli retained Khvicha Kvaratskhelia. Milan executives believe their AC Milan transfer strategy—targeting hungry, multi-functional youngsters—will create a balanced squad capable of challenging on three fronts: Serie A, Coppa Italia, and the revamped Champions League.

Potential ripple effects across Europe

An Italian club paying near-record Belgian money might normalise higher valuations for Jupiler Pro League talents, encouraging scouts to dig deeper into Belgium’s burgeoning academies. It could also embolden mid-tier Premier League clubs to match Serie A bids, heating up next summer’s market and potentially accelerating the transfer inflation curve.

Opinion: A calculated risk worth taking

From a sporting perspective, investing €40 million in a player with only two full top-flight seasons carries inherent risk, but it is a controlled gamble for Milan. The Rossoneri need fresh legs and vertical drive, and Jashari provides both. Brugge will be rewarded for their development model, while Jashari gains a platform to mature alongside Rafael Leão and Christian Pulisic. If Milan seal the deal, the AC Milan transfer window will suddenly look a lot brighter—and Serie A defences a lot more nervous.