Wrexham Home Kit Draws Praise from McElhenney

Wrexham home kit fever swept across North Wales today as the Dragons unveiled their latest scarlet strip for the 2025-26 campaign, their first season back in the Championship for nearly two decades. Co-owner Rob McElhenney, who has helped turn the club into a global phenomenon alongside Ryan Reynolds, wasted no time sharing his delight, calling the design “spectacular” and “worthy of the journey we’ve made together.”

Wrexham home kit launch mixes tradition and innovation

Wrexham home kit presentations have always leaned heavily on heritage, and the 2025-26 version is no different. The shirt retains the famous red base that dates back to 1872, but subtle tonal hoops and a stylised white collar echo the kits worn during the club’s record-breaking 1977–78 FA Cup run. Macron, now entering year three of its deal with the Dragons, incorporated recycled polyester throughout, reducing carbon output by 35% compared with last year’s jersey. A discreet Welsh dragon watermark on the lower hem nods to the town’s crest and to the motto Ich Dien that has inspired generations of supporters.

Fresh sponsor, fresh era

Front-of-shirt real estate is prime property in the modern game, and Wrexham’s new multi-year partnership with streaming giant Hulyx signals the club’s growing commercial appeal. The Hulyx wordmark appears in white, contrasting sharply with the red fabric and complementing the historic green and white cuffs. Sleeve patches celebrate the club’s ascension, with an embossed “EFL Championship 2025-26” badge stitched in silver.

Rob McElhenney reaction: “We’re not done yet”

Moments after the club dropped the reveal video across social media, Rob McElhenney posted a photo of himself holding the shirt inside the Racecourse Ground tunnel. “It’s spectacular, and it’s only the beginning,” he wrote. “This Wrexham home kit tells the story of where we’ve been, but more importantly where we’re going.” The American actor-turned-executive also hopped on a live Instagram session, promising that a portion of every sale will be donated to local youth football. “The shirt looks good on the pitch, but it’ll look even better helping the next generation,” he said, drawing thousands of appreciative comments from fans.

Championship ambitions stitched into every seam

While the Wrexham home kit brings obvious aesthetic upgrades, the technical features matter just as much. Macron’s “Eco-Softlock” material weighs 145 grams but wicks sweat 25% faster than the outgoing model, giving Phil Parkinson’s side an edge during the gruelling 46-game Championship schedule. Mesh side panels improve breathability, and laser-cut ventilation points form the outline of the club’s iconic Lager Club stand. Goalkeeper Rob Lainton praised the new fabric after an early training-ground trial, noting, “It feels lighter, and you hardly notice it when diving. That makes a real difference by the 90th minute.”

Fan reaction: sold-out in minutes

When the club’s online shop opened at 9 a.m., the first 10,000 replicas vanished in under seven minutes, with queues stretching around the block at the Racecourse pop-up store. Supporters’ trust chairman Pete Jones said, “I’ve never seen demand like this. The kit is more than fabric; it’s a badge of honour showing we’re back where we belong.” Secondary-market platforms saw listings appear at double retail price within an hour, though the club stated that further stock will arrive before pre-season friendlies.

Community focus remains central

True to the ethos embraced since the Hollywood takeover, the Wrexham home kit initiative carries a strong community angle. A special limited-edition version featuring a rainbow-trim collar will support the club’s LGBTQ+ outreach programmes, while junior sizes will include vouchers for free half-term coaching clinics. Rob McElhenney confirmed that the club has already earmarked funds from kit sales to renovate grass pitches in nearby villages such as Gwersyllt and Rhosddu.

How the Wrexham home kit stacks up against Championship rivals

On social media, design analysts have compared the Wrexham home kit to those recently announced by Leeds United and Southampton. While Leeds opted for a minimalist white canvas and Southampton resurrected their classic stripes, Wrexham’s bold red and modern hoop embossing stand out. Kit expert Phil Delves noted on X, “Wrexham’s combination of heritage call-backs and technical upgrades hits the sweet spot. For a newly promoted side, they’ve delivered a shirt that punches well above their weight.”

Behind the scenes: the making of the launch video

The club’s three-minute reveal clip, shot in cinematic 4K, follows a young fan racing through the cobbled streets of Wrexham before sprinting onto the Racecourse pitch. Narrated by McElhenney, the video ends with the words, “Our town, our time,” projected onto the Kop. Director and local filmmaker Amy Roberts told reporters that the crew worked overnight under floodlights to capture the raw emotion of promotion celebrations. The music, an orchestral rendition of the terrace favourite “Men of Harlech,” swells as first-team stars Aaron Hayden and Paul Mullin emerge wearing the new jerseys.

Where and when supporters can buy the Wrexham home kit

Retail prices start at £55 for adults and £45 for juniors, with a women’s-fit option available for the first time. Macron has confirmed worldwide shipping, with North American orders fulfilled through a newly opened warehouse in Pennsylvania—Rob McElhenney’s home state—to cut delivery times for the rapidly expanding U.S. fanbase. The club shop will also stock a player-issue “Elite” version with heat-applied badges and lightweight grip zones for £90.

Season ticket holders get early access

To reward loyalty, Wrexham have granted all season ticket holders a 24-hour priority window on the second shipment. Those supporters will also receive a complimentary commemorative programme highlighting the club’s journey from the National League to the Championship in just four seasons.

Nostalgia meets cutting-edge tech

Collectors will appreciate an optional retro patch featuring the 1992 promotion year, while tech-savvy fans can scan an NFC chip embedded in the crest to unlock exclusive augmented-reality content, including a digital tour of the revamped Racecourse Kop stand set to open in 2026.

Opinion: A kit that matches the ambition

There’s always a risk that hype outpaces substance when a club rides a wave of Hollywood attention, yet the Wrexham home kit strikes an enviable balance. It respects the dragons of old, employs eco-friendly materials for the future, and—most crucially—mirrors the club’s on-field ambitions. If Parkinson’s men play with the same confidence this shirt exudes, survival in the Championship may only be the starting point.

Quick Verdict: Stylish, sustainable, and steeped in local pride—the perfect uniform for the next chapter of the Wrexham story.